S/No CLIENT CONTEXT RESPONSIBILITY
6 c

Engender all-year mutual relationship and understanding between clients’ brands activities and the media.

 

•Develop and execute media plans for all brands activities
•Daily monitor the media, track features and update client with daily summaries of hits that of clients’ interest.
•Manage and execute media event in accordance to the guidelines of the Coca Cola brand
•Constantly research, write and distribute media releases
•Organize periodic news briefing with key media
•Distribute media information and ensure follow ups with relevant media personnel.
•Periodically organise sessions with the media where issues relating to personal and career development are discussed in a convivial atmosphere for effective working relationship
7

c

Tobacco Legislation:

Need to lobby the National Assembly to positively sway the legislation of Tobacco (2005)

 

•Identified, initiated, contacted and delivered key decision makers in the National Assembly and media who positively swayed legislation of Tobacco in favour of British American Tobacco Company (BAT)
•Arranged and facilitated one-on-one interview of top BAT officials by key national print and electronic media
•Facilitated Media & Government factory visits
•Organized regular stakeholder and social reporting forum for BAT
     
8

Temporary Road Diversion Press Advert:

 Need to communicate to road user about the construction work at Lekki-Epe Expressway and seek for their patience and understand (2009)

•Developed press materials in accordance to the LCC brand guidelines
•Negotiated with media and sourced discounts for the print adverts
•Exposed press advert in key national newspapers
9

Peugeot “New Look Fair” (2001 – 2003)

–Change the perception of the brand from a conservative to a more dynamic and contemporary one.
–Launch of  various variants of the new 307 model series
•Managed and coordinate the event in line with the Peugeot brand
•Managed themes, decor and special effects
•Designed exhibition stands in relations to Peugeot brand guidelines
•Managed event invitations and RSVP
•Captured visitors attendance information and follow-ups
•Assisted in designing show rooms for the Peugeot models
•Designed and produced event collaterals
•Managed photo and video coverage of the event
•Measured and reported on the event success
10

Striding Man Society Launch Advertorial:

•Need to develop and execute an awareness campaign to create attention and stimulate attendance of identified stakeholders (2009)
•Developed press materials and releases in accordance to the Diageo’s marketing code guidelines
•Designed invitation cards for the event
•Ensured exposure of press advert in key national newspapers
•Ensured appropriate mentions and reportage of the events in the media
•Measured and evaluated the campaign
  <<-- Previous    



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